Facebook Messenger is one of the most powerful marketing channels (2.7 BILLION users).
Facebook had 139 million users a month in Africa in 2018, 98% of whom connected via mobile.
Sub-Saharan Africa is expected to have 500 million mobile subscribers by 2020.
Chatbots are the FUTURE of customer service and online selling. The chatbot is your new salesman who doesn't need to sleep.
It works for you 24/7.
It will save you money and TIME. Your customers don't want to wait for a response, your new chatbot will respond INSTANTLY.
What's more important is the fact that marketing through Facebook Messenger has an incredible average of 80% open rate and 65%+ click-through rate.
Much better results than e-mails. That's why you should include this in your marketing strategy NOW!
Messenger Marketing is set to become the world’s single biggest marketing channel in the next 5-7 years. This system delivers spades in extra revenue. If you're not using a chatbot on your Facebook page, you're already behind.
Use the below examples as inspirations to create a chatbot for your own business!
With a tailored chatbot integrated to your Facebook Messenger channel, you can send messages to all your subscribers about new deals with up to an 80% open rate! People tend to react more to a message rather than an e-mail, the click-through-rate for chatbots is x4-10 compared to e-mails.
Messenger bots are an effective way to keep your customers updated and committed to your brand.
You may be asking yourself: how will this help my business? Well, it will help you prioritize leads that have more chance of becoming your customers, and save you money and time on discarding the ones that don´t.
Build brand awareness with automated messages
Build brand awareness and customer engagement with little tips and inspiring quotes daily.
Let your users subscribe to these marketing messages and use chatbots to automate them.
This way you will build even more brand engagement and grow your business.
Here is an example of an automated message with two possible quick replies:
Create surveys (conversational surveys)
Chatbots for research are taking-off: they are quick, fairly unobtrusive with a familiar interface. They’re a stepping-stone to truly conversational feedback through intelligent voice agents – and they’re growing. E-mail surveys take too long to complete, the possibility of the e-mail even getting open is very low, and they are mostly not optimized for mobile devices.
Mosi Hub chatbots have an emphasis on customer experience feedback. We have a survey ready to use templates e.g. NPS (Net Promoter Score) and CSAT (Customer Satisfaction) surveys, and we will assist you to build your ad-hoc surveys.
We can embed your survey bots on your website (the look and feel can be fully customized) or deploy it to Facebook Messenger.
Here is an example of how a bot will help you achieve your goals on retrieving valuable information for your company:
Encourage customers to subscribe to your services with a personalized opt-in
It’s a very difficult task getting subscribers online these days.
Chatbots offer an effective way to make this happen, by sending the users a simple but effective message.
A chatbot can start pushing informative messages to your targeted prospective customers just how it is done via email marketing, with the difference that your customer can interact with your chatbot. In real-time while getting an instant response, the whole day, every day.
A chatbot can help you in the long-run with better lead qualification and ultimately more sales.
Raise customer engagement with drip Marketing
Drip marketing is a communication strategy that sends, or “drips”, a pre-written set of messages to customers or prospects over time. These messages often take the form of e-mail marketing. Now chatbots, with higher open rates of 80% offer a more effective means for drip marketing.
Advantages include automation and efficiency, as well as the continued ability for direct response. The continued messaging is relevant to the contents that the shopper stopped short of purchasing and continue to include direct response actions (i.e. buy now).
Drip marketing can be used as a function of the lead generation and qualification process. Specifically, drip marketing constitutes an automated follow-up method that can augment or replace personal lead follow-up.
With our chatbot solutions, you can create a Drip campaign by “dropping” every day/week small tidbits of information and offers, depending on what option the potential customer has selected.
This will be a fun way to engage your customers and create some successful sales.
Build Natural Engagement
Facebook posts, and Messenger group messages are a great way to increase engagement and reach bigger audiences. Very successful posts can have a significantly positive impact on your business.
The key is to create viral engagement and take advantage of it as much as you can.
Our chatbot solution can automatically get in touch with anyone via Facebook Messenger, who responds to your Facebook posts.
Not only you will get tons of new users using this method, but you will increase traffic to your Facebook company page.
Since the bot responds instantly, your response rate skyrockets and your response times drop dramatically compared to human interactions.
And response rates are key for keeping prospects around.
Want to grow your business with chatbots?
Develop an Interactive Lead-Qualifying Chatbot
Lead qualification is generally a boring process. You can use a chatbot to manage these possible customers, and drive them through the different stages of the consumer buying process, such as:
1. Problem recognition
2. Information search
3. Evaluation of alternatives
4. Purchase decision
5. The purchase
6. Post-purchase evaluation
Your chatbot can ask key qualifying questions like: Budget, Timeline, Goals, Company information
This is an example chatbot for a doctor’s office, which segments traffic into those who are ready to book an appointment and those who are interested in learning more. After you click to schedule an appointment, it asks more qualifying questions to match the right service. Building bots like these can save your company countless hours and provide convenience at the same time!
Should you need help with your chatbot project, we at Mosi Hub Intelligent Systems are happy to create a solution for you!