In today’s digitally dominated world, having a business website is as necessary as it once was to be listed in the Yellow Pages. In fact, 85% of consumers use the internet to find local businesses. If your business is not on the web, it’s not existing in a world where most customers are spending their time.
Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages - whether your business is small, large or in-between, well-established or brand-new.
People use the Web in greater and greater numbers, more and more every day. Even if you are a completely local small business, service, contractor or consultant, odds are people have used search engines to look for your web site - and if you don't have a web site... well, you get the picture.
Your business Web page delivers that picture to your customers and prospects, and does it 24/7/365.
Perhaps the most common misconception about business websites is that they must offer products for purchase, accept credit cards and process financial transactions, and so on. Nothing could be farther from the truth.
While ecommerce websites are increasingly popular, the vast majority of business websites are still information and communication rather than purchase-oriented. If your business offers products and services appropriate for retail sale over the Internet, then by all means you should consider an ecommerce website.
But if, like most businesses, your products and services aren't intended for Internet sales, you still need a Web page of your own. And you can get one quickly and economically.
How often do you search for products and services online before looking going on field yourself?
More times than not, you probably use the Internet for most of your needs as a consumer.
With everything going digital, how well are small businesses coping?
In short, businesses that have a web presence perform better than those that don’t. It seems that in this day and age, even the smallest of businesses could benefit from websites.
Here are 10 reasons why small businesses need websites!
It’s more common for businesses to have websites than it is not to. As a result of this, consumers are generally turned off by companies that don’t have a web presence.
This is one of the biggest reasons why small businesses need websites.
A website not only puts the business out there and makes itself known. Because modern consumers expect it, it instantly gives business credibility.
Consumers Expect Web Presence
Even businesses that do have websites can still leave bad impressions on web consumers.
Think about when you have come across outdated websites…
Old design and layout. Poor use of colors and font. Spelling errors. The whole nine yards of a bad website.
You probably click away every time you encounter one of these ancient sites.
And unfortunately, a lot of small business owners succumb to this because they don’t have the skills nor the time to design a functional website.
2. Brand Development
When people think of branding, they usually think about a logo.
It’s true that a logo is a big part of a company’s image. But it’s so much more than that.
A brand is the entity of a business. It’s what comes – and stays – alive in the minds of consumers.
It not only makes a business recognizable from the rest. It’s the personality that consumers come to know and trust.
A Strong Narrative Sells & Generates More Leads
A website is the most relevant and useful platform to make this personality known. There’s hardly a limit to how a company develops its brand online.
Businesses can both illustrate and reflect their brands with design, layout, and content. But most importantly, they can more easily tell their story.
People, in general, like stories. And consumers are the same way. When they buy a product or service, in a way, they become part of the brand and its story.
Long gone are the days of billboard and radio advertisements.
Whenever a person searches for something online, they get a long list of websites to click on.
While this is great news for websites that rank higher, it’s not so good for those that rank lower. And small businesses are usually the ones that don’t fare well on search engine result pages.
With lower visibility, it becomes harder to compete and generate more web traffic. But with SEO and digital marketing, small businesses can rank higher.
SEO Is a Marketing Powerhouse
When a website is chock full of 404 errors and slow page loading times, web users are more likely to click away and move onto the next website.
This is one of the things that affect how a website ranks on search engines. Search engines not only favor websites with more web traffic. They also favor ones that maintain their web traffic.
Websites that implement strategic keywords in their web content tend to rank higher, as well. These keywords are the terms and phrases that web users search for.
Content Is a Commodity
The Internet is a trove of information. Because of this, information has become a commodity that’s both valuable to the consumer and a business.
Content is a big reason why small businesses need websites. And websites provide the most optimal space for content.
By providing information in the form of keyword content, businesses can better sell themselves to consumers. If the consumer “buys” into a business’s information, they’re more likely to end up buying the business’s actual products and services.
Keywords make up a large component in Google’s PageRank algorithm. By applying keywords into their content, websites optimize and make themselves more visible.
Competition is fiercely digital these days. This is a big reason why small businesses need websites.
The majority of small businesses have an online presence. Whether they have a website, social media accounts, or both, small businesses, in general, have caught on.
But those that don’t have a website simply can’t compete with the companies that do.
Online consumers are only going to see the businesses that have websites.
That means all other businesses that don’t have a web presence will stay in the dark. Meanwhile, businesses with websites will outshine them.
Small Businesses Need to Compete with Consumer Expectations
Additionally, consumers don’t take businesses seriously if they don’t have a web presence. To them, if businesses aren’t investing in web presence, they must not care about their performance.
To consumers, this translates into poor business. And they don’t want to waste their time and money on low-quality products and services.
Instead, they’d rather invest their money on something worthwhile. Or, at least, on a business that takes itself seriously.
With websites, small business owners are at the wheel. They can drive and control what people see and how they’re perceived.
There is also a lot of data available on a website. It’s easy to see where your audience logs in from, at what time, and what they searched for to get there.
This is powerful for small business owners. There’s less guesswork and more concrete evidence on people’s behavior and thought patterns.
Website owners can see how long their audience stays logged onto a page. They can see which keywords they searched for. They can also see which sites they go to after theirs.
Social media and discussion forums have also made it easier to understand audiences. Business owners can then target their audience with engaging and well-researched content.
A Small Business Can Expand Beyond Local Borders
With web tools like Google Analytics, it’s possible for small businesses to see where their audience is logging in from.
Even if a local company can generate traffic from out of state (or even out of the country), why wouldn’t they try to sell that far beyond?
It means more eyes are seeing their business, and ultimately, more business is to be had.
How does a website help a business?
Having a website doesn’t just lead your business to exist in the digital world; it helps it to thrive in the physical world as well. A website helps a business in various areas of growth involving your customers, your reputation, and your visibility in your community and industry.
6. Generates Leads
A website helps your business by generating leads with calls-to-action. A call-to-action is a button or text on your website that prompts someone to provide their contact information for a specific purpose. Examples of calls-to-action include schedule an appointment, get a quote for a service, download a brochure or eBook, or request more information from the business. Having calls-to-action on your website that require visitors to fill out a contact form provides you with a list of people to follow up with and potentially convert into clients and customers.
7. Saves Time
A website can save you time and money as a business owner. Think of your website as a conversation you’d have with a person interested in your services, whether on the phone or in person. Answering questions they have will show that you are knowledgeable in your area of expertise, will increase their trust in you, and may potentially lead to a sale.
Having a website enables you to provide the same information you would in a conversation, but without you actually having to be there. Even better, a website works to allow you to have multiple “conversations” with potential customers at once because, unlike having a one-on-one conversation, more than one person can view your website at a time. Time otherwise spent answering these questions and informing customers can now be allocated to other priorities. In addition, the thought-out content on your website will, at times, articulate your business and services better than you can on the fly.
8. Promotes Your Business
In addition to giving information about your business, a website allows you to showcase your business’s products and services. Depending on your business, you can have a photo gallery or portfolio of your work, a blog where you can stand out as an expert in your area and provide useful information, and even a section for customer testimonials. This allows customers to see how and why they should use your business, which makes their decision making easier.
9. Expands Your Reach
One final way a website helps your business is by expanding your reach. Store fronts, hanging flyers, and business cards have geographical limitations in terms of who they can reach. With a website, anyone can find or stumble upon your work, not just people in your area.
SEO, or search engine optimization, works to get your business found by people conducting online searches, putting your business in front of more than just the people who are walking by. If your business website contains enough content that is relevant to your service and location and useful to your audience, you will show up on search engine results pages and get discovered by more people.
10. Increases Local Exposure
Customers often conduct local searches through Google maps to find businesses and services in their area. Having a website linked to your Google listing allows customers to seamlessly proceed to the next step of engaging with you after finding you, whether that step is visiting your store, calling your number, or something else. Clearly listed contact information to facilitate convenient engagement is one of the must-haves for a business website
With the level of internet usage among customers today, it is imperative to get started with a website for your small business. Not only will a website allow you to establish a presence in a world where your target audience lives, it will make it easier more people to search, discover, and contact you. A website doubles your efforts in answering questions, providing details, and refining your brand identity—all of which makes it as easy as possible for customers to establish a relationship with you and turn into clients.
Amazingly there are still a lot of businesses that do not have websites, there are different reasons for this but mostly it comes down to business owners thinking websites are too expensive. It’s surprising to learn that a website can be built for very little money. You don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company, products, services and contact details.
ARE YOU INTERESTED IN HAVING YOUR WEBSITE TODAY?
WE RE GIVING YOU A FREE WEBSITE CREATION OFFER, YOU ONLY PAY FOR DOMAIN MAXIMUM 25,000 Tsh PER YEAR AND HOSTING AT MINIMUM 7 DOLLAR PER MONTH
Get a free consultation now by Calling 0769344276 or visiting www.digitalcare.co.tz