How will you feel if 80% of your sales come from the digital space; this implies that employing, even more, is not necessary but investing just a few bucks on technology and it booms
Technology has turned the world into a global village in terms of effortlessly connecting people from different countries and cultures. Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your service. And since the internet is such a powerful tool that can be used to generate ROI, investing in digital marketing cannot be ignored and Digital Care are here to help
Therefore, to keep up with your competition then you must keep up with the trends. Take a moment to think critically about the impact of change in technology to your business. And then take advantage of the successful existing business techniques that are out there as well as try to predict where technology is going to go in the future. Your business will grow if you retain and actively reach new customers in a proactive way rather than getting left behind.
TheDrum indicates that by 2020 and through the next few years, the global digital software industry will grow by $74.96 billion.
Consequently, more money will be channeled towards digital marketing. CMO predicts that by the year 2022, around 87% of marketing budgets will be spent on digital marketing. In fact, this growth in digital marketing will result in a form of marketing referred to as “Agile marketing”, which is a form of marketing that measures how efficiently a brand or company is at achieving its marketing goals and objectives.
An agile marketing team develops winning strategies and theoretical results to inform their stakeholders with the purpose of implementing it quickly.
1. Chatbots Take Off
Tanzania companies will start using chatbots, they’re effective computer programs that interact with website visitors and customers. Chatbots communicate naturally with people viewing the site and can answer their questions in real-time.
As a computer program that handles conversations with human beings via voice or text. Chatbots are often used to automate (customer) requests without direct human intervention, or in the background to help a service agent handle multiple customer requests simultaneously.
Chatbots either use verbal interactions or chat windows to help web users find what they’re looking for.
Hiring an individual to monitor and communicate with visitors on your website can be expensive, but chatbots save costs by answering questions on your behalf. And subsequently, customers tend to appreciate the personalized service and getting their questions answered.
Additional Benefits of Using Chatbots in Digital Marketing
a). It Saves Time: Unlike humans, a chatbot can provide answers quickly to all kinds of questions. And quick responses mean that customers can make decisions faster.
b). Customer Satisfaction: Unlike humans, the chatbot doesn’t need time to rest. Any time the customer wants information, its right at their fingertips. And as the chatbot responds more accurately, your sales conversion rates will increase as well.
c). Good Humor: A chatbot is never moody. You will never hear customers complain about being turned away. They are unbiased, clear, and informative- all the qualities that make your customers feel at ease.
2. Hyper-Targeted Advertising
Companies use digital ads to market their products, but have you ever come across an online ad that was straight up annoying or had nothing to do with you? Not only do online consumers tend to ignore these ads, but they may also end up hating the product and doing everything in their power to stay away from the brand.
Forbes magazine states that because of this overwhelming digital connection, unrelated ads or brands that keep on bombarding people with their irrelevant ads will be disregarded by 49% of people. But on the other hand, Tanzania Digital Care produces great content that people love
If your brand keeps consistently sends tailored messages, then 36% will respond by buying the product.
Many companies are aware of this trend and are already planning accordingly. And we’re predicting right now that by the year 2020, most companies will be targeting precise audiences and users will only be viewing (and responding to) hyper-relevant ads.
Currently, only a few companies are using some form of personalization. And big conglomerates like Amazon are already doing it well.
This household name built their huge internet business by analyzing customers’ behaviors and promoting products based on assumptions and the user’s past purchase history. It showcases products that a person may be interested in by putting forth similar or complementary products in a Recommendations tab, and Amazon found that this upsell tactic works in getting more business.
Personalization is truly the future of digital marketing. And these days, it’s what consumers expect…one study even shows that 79% of consumers feel frustrated if the content their viewing isn’t tailored to them.
According to Gartner, by 2020 at least 90% of online advertisers will start using marketing personalization in some shape or form. And by 2021 there will be a significant increase in fully personalized websites.
Personalization is truly the key to a successful digital marketing campaign in 2020.
This quote says it all in terms of the importance of personalization. This is one of the reasons why companies and marketers address you by your first name whenever you see it in your emails.
It is ultimately the best tool for increasing conversions, and this is the reason why some marketers have been leveraging it for decades to improve their marketing efforts.
One study shows that personalized email campaigns receive 29% higher email open rates and 41% higher click-through rates than traditional emails with no form of personalization.
4. Single Marketing Software Provider
Currently, there are a ton of marketing technology vendors.
This number is overwhelming, which is why many people are switching to one software that syncs every tool. HubSpot has embraced this trend already and others are starting to follow. Tanzania Digital Care will train you how to use it to your advantage
Soon, many enterprises will be using a single marketing software provider.
In case you’re wondering if paying and implementing a marketing software tool is beneficial, here are the benefits:
· It reduces tedious work: It helps in getting rid of repetitive duties and helps you establish a daily routine.
· Streamlined marketing efforts: You can keep track of where you’re at in the buyer’s journey with your customers and can communicate with them more effectively.
· It improves accountability.
· It makes customer management more manageable.
· You can document progress much faster and easier.
5. Next-GEN SEO
Right now, a lot of different changes are taking place in the search engines industry and updates are happening constantly. These changes in the search algorithms have profoundly affected the user’s search results.
Every new algorithm comes with different benefits or problems, depending on how you look at it. Ultimately, the goal of search engines is to help users get specific results that answers their questions.
Therefore, you will see in 2020 and beyond that the quality of search results will improve dramatically and with Tanzania Digital Care your competitiveness will unveil itself
6. More Focus on Customer Retention
In the coming years, companies will also start to divert their attention from acquiring new customers to retaining their existing ones.
These companies understand that it takes less money to keep existing customers happy and will channel more effort in the middle and last stages of the buyer’s journey. Because collecting better data and focusing on market segmentation helps save costs.
Companies will use social media, Email and sms marketing to keep their existing customers come back, different incentives will ensure come back clients stay loyal and in love with the brand
Retaining customers helps increase revenue because when you keep your existing customers then they tend to tell their friends and give you referrals. Loyal customers are also likely to be more direct and honest with you regarding any issues or problems, giving you a chance to improve your brand.
7. Live Video
The live video industry is expected to be worth over $70 billion by 2021. Live video is incredibly popular with consumers, and people spend three times longer watching live video than they do watching pre-recorded video.
Video is also the most popular way for consumers to learn about new products.
When the live element is added, this makes video more engaging as the audience feels they’re a part of it and can influence the content, rather than just passively watching.
Live video is great for grabbing the attention of your social audience on Facebook or Instagram. These types of videos are so attractive to viewers because they tap into “FOMO” or fear of missing out. When you’re not sure if a live video is going to contain a tidbit of information that you can’t get anywhere else, or it will mean you’re the first to find out about some new and exciting news, you’re going to want to watch it.
Other investiments will be
8. Social media marketing
9. Full digital Strategy
10. Email marketing
Get Ready for 2020
Now is the time to start planning your 2020 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you’re going to achieve them.
I can’t really call it a trend, but it goes without saying that content marketing will continue to dominate the digital marketing landscape in 2020. Most of these trends rely on content in some way. To have success in them you’ll need to have a solid base of quality content across all your marketing channels.
You can just talk to us and see how we can help you achieve your goals for 2020
Call: +255769344276 or +255783224477
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